METRO is a leading international wholesaler with food and non-food product ranges; specializing in the needs of hotels, restaurants, and caters (HoReCa) as well as independent retailers. The company is active in 36 countries. The approximately 24 million METRO customers worldwide have the option of buying in one of the large markets, picking up online orders there, or getting their orders delivered. Through digitalization, the company positions itself as a future-oriented supplier in the sector. Interactions with the customer are handled via multiple sales channels (omni-channel), and interactive solutions ensure greater efficiency in day-to-day business. The newly developed offerings of METRO’s own IT subsidiary METRONOM contribute to further differentiation in the business and ensure better identification of the needs of customers.