Mark Pilgrim is just great:

There are not hordes of fed-up consumers rejecting Apple’s vision of cryptographic lock-in. There are not mass graves where people ceremoniously dump their crippled, non-general-purpose computing devices. Outside of Planet Debian and my own personal echo chamber, nobody gives a shit about Freedom 0.
You knew this, of course, but I just wanted to let you know that I knew, too.

Just to ensure nobody accuses me of being an Apple fanboy: Apple is just as “evil” as Microsoft, or Google, or any other large corporation. For me personally, it’s just that it isn’t evil enough yet to outweigh the advantages.